About
Certified Product Owner (PSPO I) with 5 years of international experience leading agile teams in B2B SaaS environments. Marina excels at translating complex business needs into actionable deliverables, driving customer-focused innovation, and bridging technical and business teams to accelerate delivery. She leverages data-driven insights and cross-functional collaboration to enhance customer satisfaction and achieve significant product growth across international markets.
Work
1WorldSync
|Product & Implementation Manager
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Summary
Currently leading product innovation and SaaS implementations for EMEA and NA clients, driving customer experience improvements and growth as a Product Owner for three Scrum teams.
Highlights
Developed a comprehensive product strategy to evolve a simple cross-selling tool into a flexible recommendation engine, establishing a foundation for future growth initiatives.
Led end-to-end SaaS client integrations, from initial scoping to go-live, effectively managing timelines, stakeholders, and technical alignment to ensure seamless deployment and high customer satisfaction.
Accelerated delivery time by 20% by expertly converting stakeholder requirements into clear user stories and optimizing backlog management for three Scrum teams.
Directed the discovery phase for a new recommendation engine, defining core features and aligning requirements to the long-term product strategy and market needs.
1WorldSync
|Category Manager (previously Category Specialist)
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Summary
Promoted to Category Manager, responsible for developing and implementing cross-sell recommendations for e-commerce retailers, owning backlog and category roadmap development, and team training.
Highlights
Consistently drove growth in retailers' cross-sell revenue by developing tailored bundle strategies, shaping category roadmap, and prioritizing backlog items.
Led technical implementations and customer onboarding, ensuring timely deployment and smooth integration of product bundles on over 50 client websites.
Collaborated with design and engineering to rebuild 90% of internal tools, significantly improving operational efficiency for internal teams.
Trained over 15 new hires with tailored onboarding plans and detailed documentation, ensuring seamless team integration and accelerated productivity.
Swogo, a 1WorldSync Company
|Business Development Representative
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Summary
Responsible for identifying and qualifying leads to drive pipeline growth and secure discovery meetings, reporting directly to the CEO as part of the Sales team.
Highlights
Generated an average of 80 leads per month through targeted cold calls, emails, and social selling, consistently exceeding prospecting goals.
Exceeded sales targets by 20% and successfully set up 45 key sales meetings each quarter, contributing directly to pipeline expansion.
Collaborated with the sales team to optimize outreach strategies, resulting in a 15% improvement in conversion rates for prospective clients.
Education
University of Rijeka
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Master of Economics
International Business
University of Rijeka
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Bachelor of Economics
International Business
Languages
Croatian
English
French
Certificates
Professional Scrum Product Owner™ I (PSPO I)
Issued By
Scrum.org
Product Management Essentials
Issued By
Coursera
SheCodes React
Issued By
SheCodes
SheCodes Responsive
Issued By
SheCodes
SheCodes Plus
Issued By
SheCodes
Skills
Product Management
Scrum Framework, Agile Product Ownership, Product Backlog Management, User Stories, Acceptance Criteria, Product Roadmap, Product Discovery, Product Lifecycle, Data-Driven Decisions, Customer-Centric, Jira, Confluence, Notion, Power BI.
Agile Methodologies
Scrum, Kanban.
Cross-Functional Collaboration
Stakeholder Management, Cross-Functional Collaboration.
Problem Solving & Critical Thinking
Problem Solving, Critical Thinking.
Business Acumen
Business Acumen.
Web Development
React.js, Bootstrap, JavaScript, HTML, CSS, Flexbox, Git, GitHub, Netlify, Hosting.